DON’T FOLLOW THE HERD
Our new sweater collection is made from Alpaca wool, a renewable fiber that has a much lower environmental impact than most sweater yarns. Sure everyone loves the feel of cashmere, but the global demand for the fabric has led to the overgrazing of goats in Mongolia, causing massive desertification. The U.N. estimates that 90% of the area’s pasture is now dry-land. Our alpaca sweaters are just as soft and cuddly as cashmere, but are much better for Mother Earth.
The alpacas are raised in the Peruvian highlands almost exclusively on small, family-owned ranches, where each is given one acre of land to graze, giving grassland ample time to regenerate. Unlike goats and other herd animals, alpacas have soft hoofs and gentle eating habits that limit soil erosion and plant destruction. Most importantly, they get a haircut only once a year under humane conditions.
Also, WTF how cute are they?
The collection launches tomorrow, October 1st, in-store and online at www.thereformation.com